Power of Communication,The by Helio Garcia

Power of Communication,The by Helio Garcia

Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them most. The Power of Communication builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication -- and achieve truly extraordinary results. World-renowned leadership communications expert, consultant, and speaker Helio Fred Garcia demonstrates how to orient on audiences, recognizing their centers of gravity and most critical concerns. Readers learn how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. Garcia shows how to take the initiative and control the agenda... respond to events with speed and focus... use the power of maneuver... prepare and plan... and put it all together, becoming a "habitually strategic" communicator. Throughout, he profiles U.S. and global leaders who embody these principles and techniques.

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ISBN 13
Title	Power of Communication,The
Author	Helio Garcia
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.