Principles and Practice of Marketing by Jim Blythe
With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.| SKU | Unavailable |
| ISBN 13 | |
| ISBN 10 | |
| Title | Principles and Practice of Marketing |
| Author | Jim Blythe |
| Series | |
| Condition | Unavailable |
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| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |
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