Principles of Marketing by Frances Brassington

Principles of Marketing by Frances Brassington

An introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes. It offers a media package including an online interactive study guide, a video lounge, integrated video case studies and more.

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ISBN 13
Title	Principles of Marketing
Author	Frances Brassington
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.