Principles of Marketing for a Digital Age by Tracy L Tuten

Principles of Marketing for a Digital Age by Tracy L Tuten

From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.

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ISBN 13
Title	Principles of Marketing for a Digital Age
Author	Tracy L Tuten
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.