Principles of Marketing for Hospitality by Philip Kotler

Principles of Marketing for Hospitality by Philip Kotler

Designed specifically with the hospitality and travel student in mind, this text provides practical examples and applications that illustrate the major decisions marketing managers face in their efforts to balance objectives and resources against needs and opportunities in the global market.

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ISBN 13
Title	Principles of Marketing for Hospitality
Author	Philip Kotler
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.