Research Methods in Luxury Management by Michael J G Parnwell

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Research Methods in Luxury Management

Research Methods in Luxury Management by Michael J G Parnwell

This is one of the first textbooks to explore the research process within the specific context of luxury brand management.
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ISBN 13
Title Research Methods in Luxury Management
Author Michael J G Parnwell
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Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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