Services Marketing: Integrating Customer Focus Across the Firm by Valarie Zeithaml

Services Marketing: Integrating Customer Focus Across the Firm by Valarie Zeithaml

Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. This book introduces readers to the vital role that services play in the economy and its future. It also incorporates company examples and strategies for addressing issues in every chapter.

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ISBN 13
Title	Services Marketing: Integrating Customer Focus Across the Firm
Author	Valarie Zeithaml
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.