Social Media Marketing by Stephan Dahl

Social Media Marketing by Stephan Dahl

The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.

SKU	Unavailable
ISBN 13
Title	Social Media Marketing
Author	Stephan Dahl
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.