Sport Consumer Behaviour by Daniel C Funk

Sport Consumer Behaviour by Daniel C Funk

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners.

SKU	Unavailable
ISBN 13
Title	Sport Consumer Behaviour
Author	Daniel C Funk
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.