Sports Sponsorship and Brand Development by M Beck-Burridge

Sports Sponsorship and Brand Development by M Beck-Burridge

Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

SKU	Unavailable
ISBN 13
Title	Sports Sponsorship and Brand Development
Author	M Beck-Burridge
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.