Sports Sponsorship by John A Fortunato
Examines how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations.| SKU | Unavailable |
| ISBN 13 | |
| ISBN 10 | |
| Title | Sports Sponsorship |
| Author | John A Fortunato |
| Series | |
| Condition | Unavailable |
| Binding Type | |
| Publisher | |
| Year published | |
| Number of pages | |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |
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