Strategic Advertising Management by Larry Percy
With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.| SKU | Unavailable |
| ISBN 13 | |
| ISBN 10 | |
| Title | Strategic Advertising Management |
| Author | Larry Percy |
| Series | |
| Condition | Unavailable |
| Binding Type | |
| Publisher | |
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| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |
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