Strategic Brand Management by Kevin Lane Keller

Strategic Brand Management by Kevin Lane Keller

Incorporating developments from both academia and industry, this text explores brands, brand equity and strategic brand management, combining a theoretical foundation with numerous techniques and practical insights. It should be suitable for both graduates and upper-level undergraduates.

SKU	Unavailable
ISBN 13
Title	Strategic Brand Management
Author	Kevin Lane Keller
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.