Strategic Communication by Jesper Falkheimer

Strategic Communication by Jesper Falkheimer

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Strategic Communication

Strategic Communication by Jesper Falkheimer

This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on The Future of Strategic Communication.
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ISBN 13
Title Strategic Communication
Author Jesper Falkheimer
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Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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