The Advanced Dictionary of Marketing by Scott Dacko

The Advanced Dictionary of Marketing by Scott Dacko

This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.

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ISBN 13
Title	The Advanced Dictionary of Marketing
Author	Scott Dacko
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.