The Marketing Gurus by Chris Murray

The Marketing Gurus by Chris Murray

Insightful summaries from 17 classic marketing books. Since 1978 Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. It has won acclaim and popularity for its services to business. For the first time ever, Soundview is bringing together summaries of 17 essential marketing classics in a single volume. Includes information from: The Tipping Point, Purple Cow, The Anatomy of Buzz, Positioning, Crossing the Chasm, The Popcorn Report, Kotler on Marketing and Relationship Marketing.

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ISBN 13
Title	The Marketing Gurus
Author	Chris Murray
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.