Word-of-mouth Marketing by Jerry R Wilson

Word-of-mouth Marketing by Jerry R Wilson

Utilizing a systematic marketing programme which uses satisfied customers to sell products by word-of-mouth, this guide explains how to limit the damage of negative publicity, how to launch a new product or service, and how to mount a marketing blitz using only word-of-mouth.

SKU	Unavailable
ISBN 13
Title	Word-of-mouth Marketing
Author	Jerry R Wilson
Condition	Unavailable
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Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.