The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical by Robert Siegel

The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical by Robert Siegel

The grounded, clear-sighted guide you need to blend digital and traditional business functions for long-term competitive advantage Business leaders are continually told they need to embrace digital disruption wholeheartedly to thrive in the 21st Century. Legacy companies, we hear, are all doomed to fail unless they double down on the latest digital innovations, and disruptors are ordained to take over the world. Digital innovation is the answer to everything. False! Nothing in life or business is ever that simple. In The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical, venture capitalist and Stanford Business School lecturer Robert Siegel brings the digital innovation conversation back to down to earth. He shows that, while important, digital is only part of the answer―and it’s never the only answer. The vast majority of successful leaders from both incumbents and disruptors focus as much on things like logistics, manufacturing, and distribution as they do on digital innovation. In fact, many established companies are successfully countering young upstarts in other creative ways, and many new organizations are learning from their older brethren.  Siegel shows how to create lasting profits and growth in the smartest way possible: by creating a solid partnership between digital innovation and traditional business operations—in other words, by marrying brains and brawn. He lays out the core competencies that today’s industry leaders have mastered and explains how: Charles Schwab uses cutting-edge analytics to better serve millions of investors without violating its original code of values. Align Technology transformed orthodontia by developing creative new business models along with new products. Kaiser Permanente taps into the power of empathy to improve patient satisfaction while controlling costs. Instacart balances ownership and partnerships to balance the needs of four key constituencies. Target, Best Buy, and Home Depot found different ways blend the best aspects of physical retail with innovative e-commerce. Desktop Metal is innovating high-volume yet affordable production methods that can revolutionize manufacturing. Filled with original research and case studies of Daimler, 23andMe, Instacart, AB InBev, Google, and many other companies, The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical provides practical, proven insights and advice for bridging the gulf between digital vs. physical, disruptor vs. incumbent, startup world vs. Fortune 500, and tech culture vs. industrial culture. The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical provides everything you need to set your company apart from your competitors in real and measurable ways—and take the lead in your industry for years to come.

SC.D. Robert Siegel is currently employed as a heat transfer consultant. He previously worked for 44 years as a Senior Research Scientist at NASA Lewis Research Center, where he focused on heat transfer research. Dr. Siegel is an ASME and AIAA Fellow. He has received various accomplishment awards, produced 185 technical articles, and served as an adjunct professor at three colleges, teaching graduate level courses.

At the University of Texas-Austin, John Howell is the Baker-Hughes Centennial Professor. He was previously a professor at the University of Houston and a heat transfer researcher at NASA's Lewsi Research Center. Dr. Howell is a Fellow of ASME and AIAA, as well as the Program Director of the National Science Foundation's Thermal Transport and Thermal Processing Program from 1994 to 1995. He has won various honors for his achievements.

SKU	Unavailable
ISBN 13	9781264257775
ISBN 10	1264257775
Title	The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical
Author	Robert Siegel
Condition	Unavailable
Binding Type	Hardback
Publisher	McGraw-Hill Education
Year published	2021-08-11
Number of pages	272
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.