BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers by Drew Eric Whitman

BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers by Drew Eric Whitman

Explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. This book brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal.

Drew Eric Whitman—(a.k.a. “Dr. Direct™”)—has been teaching consumer psychology to audiences worldwide for over 30 years. He’s created advertising for many of the largest companies in the U.S. and personally sold everything from jewelry, printing, pretzels and pagers, to gym memberships, subscriptions, real estate and mortgages. Author of Cashvertising, his fast-moving, high-content seminars teach audiences how to turn window-shoppers into cash buyers.

SKU	Unavailable
ISBN 13	9780071833608
ISBN 10	0071833609
Title	BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers
Author	Drew Eric Whitman
Condition	Unavailable
Binding Type	Paperback
Publisher	McGraw-Hill Education - Europe
Year published	2014-10-16
Number of pages	224
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.