The Brand Book by Daryl Fielding
A no-nonsense guide to the fundamentals of brands and branding
In an industry which is currently engaged in a civil war between creative Cavaliers and reductionist Roundheads, this book provides a healthy blast of brutally honest common senseThis lesson is all the more urgent and convincing, given the lifetime of experience which lies behind it. * Rory Sutherland, Vice Chairman, Ogilvy UK *
I would like to complain: you kept me up all night with your wonderful book which I couldn't book down. I'm knackered. But wiser for it. -- Charlie Marshall * CEO & Founder, Loaf *
I love it (especially the reference to Pluto having a cheeky cigarette around the back of the theme park rides!). This needs to be in all marketing/communication colleges. * Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide *
Easy read, nice presentation of the branding process with examples. It will be very helpful for the students that haven't work on a brand before. * LENA LEKKOU - SAE ATHENS *
Easy read, nice presentation of the branding process with examples. It will be very helpful for the students that haven't work on a brand before. * LENA LEKKOU - SAE ATHENS *
I would like to complain: you kept me up all night with your wonderful book which I couldn't book down. I'm knackered. But wiser for it. -- Charlie Marshall * CEO & Founder, Loaf *
I love it (especially the reference to Pluto having a cheeky cigarette around the back of the theme park rides!). This needs to be in all marketing/communication colleges. * Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide *
Easy read, nice presentation of the branding process with examples. It will be very helpful for the students that haven't work on a brand before. * LENA LEKKOU - SAE ATHENS *
Easy read, nice presentation of the branding process with examples. It will be very helpful for the students that haven't work on a brand before. * LENA LEKKOU - SAE ATHENS *
Daryl Fielding has held senior roles in marketing, media and advertising. She has created new brand strategies across many categories, from Dove to Cadbury to Vodafone, and is a recognized speaker on brands and marketing leadership. She currently runs The Marketing Academy Foundation, a charity enabling young people from challenging backgrounds to follow in her marketing footsteps to a fulfilling and fun career.
| SKU | Unavailable |
| ISBN 13 | 9781529420173 |
| ISBN 10 | 1529420172 |
| Title | The Brand Book |
| Author | Daryl Fielding |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Quercus Publishing |
| Year published | 2022-10-06 |
| Number of pages | 232 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |