BRAND BUILDING ON THE INTERNET by Tim Anderson

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BRAND BUILDING ON THE INTERNET by Tim Anderson

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Summary

This volume analyzes a range of international companies to demonstrate how the Internet demands a strategic way of thinking about marketing interactive brands to consumers. It also gives readers concrete tools to create a brand strategy on the Internet.

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BRAND BUILDING ON THE INTERNET by Tim Anderson

This volume analyzes a range of international companies to demonstrate how the Internet demands a strategic way of thinking about marketing interactive brands to consumers. It also gives readers concrete tools to create a brand strategy on the Internet.

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SKU Unavailable
ISBN 13 9780749433130
ISBN 10 0749433132
Title BRAND BUILDING ON THE INTERNET
Author Andersen Tim Frank
Condition Unavailable
Binding Type Book
Publisher Kogan Page Ltd
Year published 2000-05-01
Number of pages 320
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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