The Brand Chartering Handbook by Chris Macrae
A timely exposition of the brand chartering process within businesses, drawing examples from key industries worldwide.
'Entertaining and exciting treatment of the key marketing issues of todayMarketers young and old will enjoy it.' Financial Times.
| SKU | Unavailable |
| ISBN 13 | 9780201877434 |
| ISBN 10 | 0201877430 |
| Title | The Brand Chartering Handbook |
| Author | Chris Macrae |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Pearson Education (US) |
| Year published | 1996-04-03 |
| Number of pages | 432 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |