Brand Currency by Steve Susi
Last year's speed is now quaint. Business today moves at a pace so unforgiving it's easy to find yourself holding your breath, wondering if your company will be the next to fold. And then there's Amazon. While others struggle to innovate and remain relevant, it somehow surges ahead in sector after sector, blazing trails inconceivable when the bookseller opened its doors 25 years ago. The truth is, what drives Amazon's success isn't cutting-edge. It's ancient. In Brand Currency, former Amazon Advertising executive creative director Steve Susi takes you inside the corporate enigma to reveal the four currencies that dictate the customer's and Amazon's every move: money, information, loyalty, and time. Steve offers firsthand experience and case studies from across the brandscape to prove that prioritizing these currencies is exactly what your brand needs to break through, maximize its potential, and leave everyone asking, How do they do it?| SKU | Unavailable |
| ISBN 13 | 9781544514024 |
| ISBN 10 | 1544514026 |
| Title | Brand Currency |
| Author | Steve Susi |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Lioncrest Publishing |
| Year published | 2019-04-19 |
| Number of pages | 260 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |