Brand Failures by Matt Haig

Brand Failures by Matt Haig

A tour of Matt Haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.

"Anyone with a professional interest or involvement in brand management should read this book" Anthony Di Benedetto, Professor of Marketing, Temple University, Journal of Consumer Marketing 'You learn more from failure than you can from success. Matt Haig's new book is a goldmine of helpful how-not-to advice which you ignore at your own peril.' LAURA RIES, President, Ries & Ries, marketing strategists, and bestselling co-author of The Fall of Advertising and the Rise of PR and The 22 Immutable Laws of Branding 'I thought the book was terrific. Brings together the business lessons from all the infamous brand disasters from the Ford Edsel and New Coke to today's Andersen and Enron. A must-buy for marketers.' PETER DOYLE, Professor of Marketing & Strategic Management, Warwick Business School, University of Warwick 'If you are responsible for your brand, read this book. It might just be the best investment that you will ever make!' SHAUN SMITH, Senior Vice President of Forum, a division of FT Knowledge, and author of Uncommon Practice 'Every marketer will read this with both pleasure and profit. Some of the stories are really enjoyable but the lessons are deadly serious. Read it, enjoy it, learn from it.' PATRICK BARWISE, Professor of Management and Marketing, London Business School 'I highly recommend his book to everyone responsible for brand creation, development and management.' DR PAUL TEMPORAL, Brand Strategy Consultant, Singapore (www.brandingasia.com) and author of Advanced Brand Management 'makes entertaining reading, but its message is serious and provides a valuable checklist of lessons learned.' Marketing 'Splendid advice' The Daily Focus (Korea) 'Read it' Sports Today (Korea)

Matt Haig

Matt Haig is an independent consultant advising organizations of all types and sizes on creating integrated marketing and branding solutions. As one of the very first writers on e-business, Matt has always been at the forefront of developing leading edge marketing solutions.

More recently he has carried out mobile marketing consultancy for several companies and has researched and written extensively on the subject. Its rapidly growing popularity inspired him to write his popular book Mobile Marketing: The message revolution.

Acclaimed for his no-nonsense pragmatic style, Matt is a popular speaker and writes regularly for the national and business press. He is also the author of several other best-selling guides including E-PR: The essential guide to public relations on the Internet, E-Business Essentials, E-Mail Essentials, The E-Marketing Handbook, The B2B E-Commerce Handbook and If You're So Brilliant... How Come You Don't Have an E-strategy?: The essential guide to e-business (all Kogan Page).

SKU	Unavailable
ISBN 13	9780749439279
ISBN 10	0749439270
Title	Brand Failures
Author	Matt Haig
Condition	Unavailable
Binding Type	Hardback
Publisher	Kogan Page Ltd
Year published	2003-04-03
Number of pages	256
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.