The Brand Gym by David Taylor
Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.
"!Taylor's is refreshingly down--to--earth, with loads of advice on how to grow your own brand!It is clearly signposted; excellent chapter summaries, short exercises to reinforce what you've just read!" (Marketing, 5 December 2002) "!an excellent read for someone who is starting to develop the brand of their professional practice!Overall, this is a likely to be a book you'll read once, then keep digging in to from time to time when you need a little inspiration!" (PS. Advisor) "!The key branding questions are addressed!this is vigorous, intelligent stuff, from someone who knows what he's talking about!" (Marketing Business, January 2003)
David Taylor is Founder and Managing Partner of The Brand Gym, a consultancy helping teams develop action--oriented brand strategies. He has worked with many highly acclaimed and well--respected companies such as Disney, Cadburya s, Blockbuster, Unilever and Egg to help them boost brand and business performance. His 15 years in brand strategy includes experience as a business manager, consultant and entrepreneur. He began his career in brand management with Procter & Gamble, before completing an MBA at INSEAD, France. He then started up and successfully grew the Paris office of marketing consultancy Added Value. David has written many articles for Brand Strategy, Marketing, Market Leader and New Media Age, and is a regular speaker at branding conferences.
| SKU | Unavailable |
| ISBN 13 | 9780470847107 |
| ISBN 10 | 0470847107 |
| Title | The Brand Gym |
| Author | David Taylor |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2002-10-25 |
| Number of pages | 222 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |