Brand Identity Essentials by Kevin Budelmann

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Summary

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials.

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Brand Identity Essentials by Kevin Budelmann

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials.
Since 1997, Peopledesign has been helping clients discover the needs of their customers, working with leaders inside small and large organizations to translate their value propositions into brand experiences designed to meet those customer needs. In Brand Identity Essentials, the firmÆs founders, Yang Kim and Kevin Budelmann, and senior editor Curt Wozniak, break down the essential elements that go into building strong, future-proof brand identities.

Since 1997, Peopledesign has been helping clients discover the needs of their customers, working with leaders inside small and large organizations to translate their value propositions into brand experiences designed to meet those customer needs. In Brand Identity Essentials, the firmÆs founders, Yang Kim and Kevin Budelmann, and senior editor Curt Wozniak, break down the essential elements that go into building strong, future-proof brand identities.

Curt Wozniak is a copywriter with People Design, a 25-person firm based in Grand Rapids, MI that helps leaders transform their businesses through Brand Experience Design. http://www.peopledesign.com

SKU Unavailable
ISBN 13 9781592535781
ISBN 10 159253578X
Title Brand Identity Essentials
Author Kevin Budelmann
Condition Unavailable
Binding Type Hardback
Publisher Rockport Publishers
Year published 2010-10-01
Number of pages 208
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.