Brand Identity for Television by Martin Lambie-Nairn

Brand Identity for Television by Martin Lambie-Nairn

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Summary

Offering an insight into design for the television industry, this work shows how certain television identities, symbols and sequences were achieved. It documents and explains the work of Martin Lambie-Nairn, including the animated Channel 4 logo and design work for BBC1 and BBC2.

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Brand Identity for Television by Martin Lambie-Nairn

Offering an insight into design for the television industry, this work shows how certain television identities, symbols and sequences were achieved. It explains how designer and creative director Martin Lambie-Nairn pioneered new graphic techniques in current affairs in the 70s, produced the animated Channel 4 logo in the 80s and, in the 90s, repositioned BBC1 and BBC2. All his work for major television stations in Europe, the USA and New Zealand is documented from first sketches to finished on-screen work.
SKU Unavailable
ISBN 13 9780714834474
ISBN 10 0714834475
Title Brand Identity for Television
Author Martin Lambie-Nairn
Condition Unavailable
Binding Type Hardback
Publisher Phaidon Press Ltd
Year published 1997-09-11
Number of pages 240
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.