The Brand Innovation Manifesto by John Grant
The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St.
"..a great addition to brand consumer communication methodology..." (Brand Strategy, June 2006)
"...read it..." (Admap, July 2006)
"…revolutionary…" (The Marketer, October 2006)
John Grant co-founded the groundbreaking London advertising agency St Luke’s, and is now a marketing consultant with clients including IKEA, the Ministry of Sound, Diageo and Coca Cola. He is the author of The New Marketing Manifesto (Orion) which was selected as one of the top 10 business books of 1999 by Amazon, and of After Image (Profile), an industry bestseller. He is known for radical thinking and the industry will be eager to hear and adopt his latest ideas.
| SKU | Unavailable |
| ISBN 13 | 9780470027516 |
| ISBN 10 | 0470027517 |
| Title | The Brand Innovation Manifesto |
| Author | John Grant |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2006-03-31 |
| Number of pages | 328 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |