Brand Management In A Week by Paul Hitchens

Brand Management In A Week by Paul Hitchens

The ability to manage your brand successfully is crucial to anyone who wants to advance their career. Written by Paul and Julia Hitchens, leading experts on corporate brand strategies, this book quickly teaches you the insider secrets you need to know to in order to successfully manage your brand. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success! Sunday: Determine your brand focus Monday: Define your brand strategy Tuesday: Express your brand itentity Wednesday: Evolve your brand culture Thursday: Build your employer brand Friday: The importance of design Saturday: Sustaining the brand

Paul and Julia Hitchens formed Verve Interactive Ltd in 1996. Verve is an independent Creative Brand Consultancy. We advise and work with directors, management and staff to deliver corporate brand strategies. Verve has worled with world famous brands including Virgin Atlantic and Granada Media.

SKU	Unavailable
ISBN 13	9781444197976
ISBN 10	1444197975
Title	Brand Management In A Week
Author	Paul Hitchens
Condition	Unavailable
Binding Type	Paperback
Publisher	John Murray Press
Year published	2014-04-25
Number of pages	128
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable