Brand Momentum by Tony Lewis

Brand Momentum by Tony Lewis

The #1 Growth Metric For Every Boardroom

Simple. Powerful. Predictive.

Business and marketing experts agree that growth comes from acquiring more customers. Yet, in an era of performance marketing obsession, many brands have lost sight of the art of long-term brand building. Brand Momentum presents a new scientific and transformative growth system that harnesses the principles of physics to create a force more important than sales or profits: momentum. Tony Lewis uses decades of marketing experience, case studies and ground-breaking new research to unlock the secrets to achieving brand momentum. This accessible, evidence-based book introduces the Brand Velocity Score, the metric that tracks customers' perceptions of a brand's trajectory - vital for growth and ultimate success.

Tony Lewis, a veteran market researcher and CEO, draws upon decades of experience, case studies, and the laws of physics to unravel the secrets of brand momentum. This accessible yet evidence-based book introduces the Brand Velocity Score (BVS), a single metric that reveals whether a brand is thriving or merely surviving. BVS not only reflects current brand perception but also predicts future trajectory.

Readers will learn:

The core principles driving lasting brand success Why common metrics often mislead How momentum fuels greater acquisition, loyalty and recommendation The components of the Brand Velocity Score and how to activate them The strategies to build unstoppable brands

A grounded, rounded and impelling approach to brand building (Dan White, Smart Marketing)

Dr. Tony V. Lewis is a native of Houston, Texas. He was reared in the streets of 5th Ward and Acres Homes. After fully receiving his salvation in 1990, two years later he responded to the call that God had placed upon his life. Dr. Lewis has a diverse background of ministry skills with 22 years of ministry experience; seven of those years in Music Ministry and 4 years as an assistant Pastor. He has also conducted leadership and discipleship training classes to develop and empower church leaders and bring growth and stability to the body of Christ. Dr. Lewis is a student of God's Word in the original languages with a concentration on exegetical preaching and teaching, with an emphasis on precision and homiletical clarity. Dr. Lewis also teaches a seminar upon request entitled Bringing the Seminary to the Church in which he teaches such topics as Bible Study Methods, Homiletics and Hermeneutics. . Dr. Lewis has a Bachelor's of Theology degree, a Masters of Divinity degree, a Ph.D. in Theology, and a Doctorate in Christian Counseling. Dr. Lewis is also a Certified Christian Counselor, a Certified Anger Management Specialist, a Board Certified Integrated Marriage and Family Therapist, a Certified Christian Chaplain and a Certified Biblical Life Coach. Dr. Lewis is also the author of the books The Message and The Messenger and the Wife He Wants. Dr. Tony V. Lewis is the founder and Senior Pastor of the Dwelling Place of God Christian Fellowship Church located in the northwest area of Houston, Texas. Dr. Lewis is also the president and founder of Christian Bible Institute & Seminary, Trinity Theological Seminary, Hope Christian Academy, the Accrediting Commission for Biblical Higher Education, the National Association of Christian Counselors and the Global Christian Schools Network. Dr. Lewis models a life of prayer and contemplation, study, discipleship and evangelism and has a deep love for children, young people, young adults and growing families. He is married to Dr. Carla D. Lewis who is an anointed psalmist. First Lady Lewis works closely by his side and together they are the proud parents of three wonderful children Tony, Timothy and Breanna.

SKU	Unavailable
ISBN 13	9781068740510
ISBN 10	1068740515
Title	Brand Momentum
Author	Tony Lewis
Condition	Unavailable
Binding Type	Hardback
Publisher	Vision-X
Year published	2024-10-03
Number of pages	203
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.