Brand New by Nancy F Koehn
Introduces readers to six leaders of brand creation who lived and worked during periods of widespread change - Josiah Wedgwood in the Industrial Revolution; Henry Heinz and Marshall Field in the Transportation and Communication Revolution; and Estee Lauder, Howard Schultz of Starbucks, and Michael Dell in the Information Revolution.
Nancy F. Koehn is an Associate Professor of Business Administration at Harvard Business School.
| SKU | Unavailable |
| ISBN 13 | 9781578512218 |
| ISBN 10 | 1578512212 |
| Title | Brand New |
| Author | Nancy F Koehn |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Harvard Business Review Press |
| Year published | 2001-03-01 |
| Number of pages | 448 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |