The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success by Duane Knapp
Shows how to make the right promise, how to keep it - and how fulfilling that promise will turn any business into one that people will admire, trust, and support. This book explains the steps for finding and forming a promise, and shows how to implement key principles that ensure business success.
Duane Knapp is president of Brand Strategy, a Seattle-based marketing and branding consulting firm.
| SKU | Unavailable |
| ISBN 13 | 9780071494410 |
| ISBN 10 | 0071494413 |
| Title | The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success |
| Author | Duane Knapp |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2008-04-16 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |