Brand Royalty by Matt Haig
With comment from brand managers, psychologists, academics, and other experts, Brand Royalty is a great resource for brand managers, marketers and students around the world. For the rest of us, it's simply a great read.
"Highly entertaining, and full of fascinating facts stuffed with ideas, some overt, some implied, that anyone working and branding and advertising in general will find useful" * Research, Nov 2004 *
"A comprehensive collection of brand success stories that will enable the reader to identify the factors behind these successes." * Publishing News *
"In his new book Brand Royalty, Matt Haig discusses the thinking and development of brand creation." * British Industry *
"A comprehensive collection of brand success stories that will enable the reader to identify the factors behind these successes." * Publishing News *
"In his new book Brand Royalty, Matt Haig discusses the thinking and development of brand creation." * British Industry *
Matt Haig Matt Haig is an independent consultant advising organizations of all types and sizes on creating integrated marketing and branding solutions. As one of the very first writers on e-business, Matt has always been at the forefront of developing leading edge marketing solutions. More recently he has carried out mobile marketing consultancy for several companies and has researched and written extensively on the subject. Its rapidly growing popularity inspired him to write his popular book Mobile Marketing: The message revolution. Acclaimed for his no-nonsense pragmatic style, Matt is a popular speaker and writes regularly for the national and business press. He is also the author of several other best-selling guides including E-PR: The essential guide to public relations on the Internet, E-Business Essentials, E-Mail Essentials, The E-Marketing Handbook, The B2B E-Commerce Handbook and If You're So Brilliant... How Come You Don't Have an E-strategy?: The essential guide to e-business (all Kogan Page).
| SKU | Unavailable |
| ISBN 13 | 9780749442576 |
| ISBN 10 | 0749442573 |
| Title | Brand Royalty |
| Author | Matt Haig |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Kogan Page Ltd |
| Year published | 2004-10-03 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |