Brand Sense by Martin Lindstrom
From the 'new car' aroma to the crunch of Kellog's cornflakes, understand how to appeal to the neglected senses: touch, taste and smell, and enter the new frontier of branding.
"A treasury of ideas for bringing new life to your brands..read this book and watch how the professionals do it!" * Philip Kotler, Professor of International Marketing, Kellogg School of Management *
"A flash of insight." * The Economist *
"An outstanding book." * The Marketer *
"A flash of insight." * The Economist *
"An outstanding book." * The Marketer *
Martin Lindstrom is the bestselling author of Buyology and Brand Child (published by Kogan Page). As one of the world's 100 most influential people according to TIME magazine, Lindstrom advises top executives at companies including the McDonald's Corporation, Nestlé, Procter & Gamble, Microsoft Corporation, The Walt Disney Company, Pepsi, Unilever, and GlaxoSmithKline. Lindstrom speaks to a global audience of close to a million people every year and Brand Sense was acclaimed by the Wall Street Journal as one of the five best marketing books ever published.
| SKU | Unavailable |
| ISBN 13 | 9780749460570 |
| ISBN 10 | 0749460571 |
| Title | Brand Sense |
| Author | Martin Lindstrom |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2010-04-03 |
| Number of pages | 192 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |