Brand Thinking and Other Noble Pursuits by Debbie Millman

Brand Thinking and Other Noble Pursuits by Debbie Millman

Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect? Suitable for those who grapple with these questions on a daily basis, this book elevates the discussion to the level of revelation.

Debbie Millman has almost twenty-five years of experience in the design industry. She is the president of Sterling Brands' design section. She's been at Pepsi for about fifteen years and has worked on worldwide brand redesigns for Pepsi, Procter & Gamble, Colgate, Nestle, and Hasbro. Millman is the President of the AIGA, the world's largest design professional association. She is a contributing editor at Print Magazine, a design writer at FastCompany.com, and the co-founder and chair of the School of Visual Arts' Masters in Branding program.

How to Think Like a Great Graphic Designer, The Essential Principles of Graphic Design, Look Both Ways: Illustrated Essays on the Intersection of Life and Design, and Brand Thinking and Other Noble Pursuits are some of her published works. She currently resides in New York City.

SKU	Unavailable
ISBN 13	9781581158649
ISBN 10	1581158645
Title	Brand Thinking and Other Noble Pursuits
Author	Debbie Millman
Condition	Unavailable
Binding Type	Hardback
Publisher	Allworth Press,U.S.
Year published	2011-10-27
Number of pages	256
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.