Brand Warfare: 10 Rules for Building the Killer Brand by David D'alessandro

Brand Warfare: 10 Rules for Building the Killer Brand by David D'alessandro

This book is "BusinessWeek", "Wall Street Journal Business" and "New York Times Business" Bestseller! "A blunt, entertaining, provocative, relentless, and no-holds barred account of how to build a great image or brand." - James Carville, Author, and Democratic Strategist.In a world where consumers have infinite choices, it's almost impossible to compete without a compelling brand. Creating one, however, requires vision, daring, and the ability to understand the consumer. Above all, brand building requires knowledge of the pitfalls and the opportunities in every business decision. The care and feeding of brands is a battle; "Brand Warfare" provides the strategic ammunition needed to win. "D'Alessandro is that refreshing rarity: a businessman who tells it like it is. And he does just that in his gripping new page-turner." - "Chicago Sun-Times". "With its engaging voice and pull-no-punches tone, this book stands out from the marketing crowd." - "Harvard Business Review". "Practical, psychologically astute and clearly written, this book has much to offer businessfolk of all stripes." - "Publishers Weekly".

David D'Alessandro is President of John Hancock Financial Services, both the youngest president in the company's history and the only marketer ever to rise to the top of a major life insurer.

SKU	Unavailable
ISBN 13	9780071398503
ISBN 10	0071398503
Title	Brand Warfare: 10 Rules for Building the Killer Brand
Author	David D'alessandro
Condition	Unavailable
Binding Type	Paperback
Publisher	McGraw-Hill Education - Europe
Year published	2002-09-16
Number of pages	240
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.