Brand Warriors by Fiona Gilmore
A collection of essays on the nature of brands and brand building aimed at general managers, CEOs and business students. Talking about the crucial aspects of brand management, there are contributions from the likes of Archie Norman of Asda and Bob Ayling of British Airways.| SKU | Unavailable |
| ISBN 13 | 9780002558679 |
| ISBN 10 | 000255867X |
| Title | Brand Warriors |
| Author | Fiona Gilmore |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | HarperCollins Publishers |
| Year published | 1997-10-20 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |