BrandChild by Martin Lindstrom
An exploration of how 8-14 year-olds around the world relate to consumer brands. Brandchild compares their behaviours and preferences and looks at the trends which influence them. The book reveals new ways of marketing to this group, based on a global study.
"Martin Lindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom in these pages" Stan Rapp, Chairman, MRM Partners Worldwide and co-author of The MaxiMarketing Trilogy; "A real thought provoker for marketing and business peopleBRANDchild is a wonderful tool if you are marketing to kids & teens
Martin Lindstrom, chairman and founder of Buyology Inc, was voted one of the World's 100 Most Influential people by Time magazine. Among the globe's foremost marketers, Lindstrom advises top executives at companies such as McDonald's Corporation, Procter & Gamble, Nestlé, PepsiCo, Mercedes-Benz, and Microsoft. He is the author of Buyology, a huge international bestseller. His recent books, Brandsense and Brandwashed, are both published by Kogan Page. Patricia B Seybold has over 24 years' experience consulting to high-tech firms and to IT-aggressive businesses in a variety of industries and provides strategic advice to many Fortune 1000 companies. An internationally acclaimed best-selling author, Seybold's first book, Customers.com, has sold over a quarter of a million copies worlwide. Her latest book is The Customer Revolution.
| SKU | Unavailable |
| ISBN 13 | 9780749438678 |
| ISBN 10 | 0749438673 |
| Title | BrandChild |
| Author | Martin Lindstrom |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Kogan Page Ltd |
| Year published | 2003-02-20 |
| Number of pages | 368 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |