Branded Customer Service: The New Competitive Edge by Janelle Barlow

Branded Customer Service: The New Competitive Edge by Janelle Barlow

Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service--until now.

Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of service that reflects brand promises and brand images.

Janelle Barlow is Chief Executive of Branded Customer Service-the Americas and President of TMI US. Her previous books include the bestselling A Complaint Is a Gift and Emotional Value.
Paul Stewart is the Chief Executive of Branded Customer Service-Asia Pacific and Director of TMI New Zealand. He was previously chief economist for the ANZ Banking Group (NZ) Ltd.

SKU	Unavailable
ISBN 13	9781576754047
ISBN 10	1576754049
Title	Branded Customer Service: The New Competitive Edge
Author	Janelle Barlow
Condition	Unavailable
Binding Type	Paperback
Publisher	Berrett-Koehler
Year published	2006-09-10
Number of pages	264
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.