Branding a Store by Ko Floor
Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First the book explains the distinction between retail brands and manufacturer brands, and assesses the increasing conflict between the two. The author explains in detail the potential benefits of a strong retail brand for both the retailer and the consumer. It discusses the factors to consider when positioning the brand: assortment; price; convenience; and customer experience. The author considers the three competitive strategies to follow to build a strong, distinct brand identity: increasing sales; cutting costs; and increasing differentiation from the competition. Then he explains the most effective ways to communicate with the consumer. Finally he offers insights into the future development of successful retail brands.
"Studies how retailers can build a strong independent brand identity to remain competitive in the global marketplace" WGSN "Offers insights into the future development of successful retail brands." RLI "A guide to the core competency of developing and differentiating retail brand identities." Midwest Book Review "Floor explains how retailers can remain competitive in the global marketplace through the development of a strong independent brand identity. Using the stories of such successful international retailers as Wal-Mart and Tesco as examples, he shows how an understanding of consumer emotion can give retailers an advantage in the battle for business." Reference and Research Book News "Analyzes the changes in today's retail landscape that are leading to retailers becoming brands in their own right and explores the implications for retailers and consumers." Journal of Economic Literature
Ko Floor has over 35 years' experience as a retail consultant for leading Dutch retailers including Albert Heijn supermarkets, and Vroom & Dreesmann department stores.
| SKU | Unavailable |
| ISBN 13 | 9780749448325 |
| ISBN 10 | 0749448326 |
| Title | Branding a Store |
| Author | Ko Floor |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Kogan Page Ltd |
| Year published | 2006-10-03 |
| Number of pages | 360 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |