Branding by Helen Vaid
"Branding" reveals the history of the branding process, its secrets, and looks at how to create, manage and breathe life into world-beating brands. It explores how to design brands and sub-brands for target markets, how to manage a brand across different media and delivery systems, and looks at lessons learned from the greats. It includes a brand showcase, displaying some of the world's leading exponents. This includes brands that have become internationally recognized icons and illustrate design excellence.
Helen Vaid is an independent consultant who has been working in the branding and marketing industries for nearly ten years. In her most recent job at Sieglegale, an independent consultancy, she worked with a range of brands such as Procter and Gamble. Twinings and on the Web, Shopsmart. She successfully translated and implemented the brand values of many different products. Branding is her first book.
| SKU | Unavailable |
| ISBN 13 | 9781844030378 |
| ISBN 10 | 1844030377 |
| Title | Branding |
| Author | Helen Vaid |
| Series | Design Directories S |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Octopus Publishing Group |
| Year published | 2003-05-08 |
| Number of pages | 192 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |