Branding by Mono Design

Branding by Mono Design

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Summary

Branding is the key to effective marketing and can help make or break companies. This title examines some of the world's most innovative branding projects. The book provides readers insight into the digital branding process from outline brief to finished design.

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Branding by Mono Design

As consumers and designers are aware, branding is the key to effective marketing and can make or break companies and products. This exciting third title in the Digital-Lab series examines the world's most innovative branding projects, both big budget and small. Interviews with celebrated designers combine with enlightening feedback from their clients, to provide the reader with a new insight into the entire digital branding process from outline brief to finished design. Highly illustrated, designers featured include branding leaders such as Wolff Olins and Design Bridge. This modern look at branding will be an invaluable resource for everyone involved in design for the fast-moving marketplace.
Mono Design is a contemporary design practice based in London. Mono work with a diverse and impressive range of clients and both partners are visiting lecturers at the London College of Printing.
SKU Unavailable
ISBN 13 9782880465636
ISBN 10 288046563X
Title Branding
Author Mono Design
Series Digital Lab S
Condition Unavailable
Binding Type Hardback
Publisher Rotovision
Year published 2002-06-28
Number of pages 160
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.