Branding: A Very Short Introduction
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Branding: A Very Short Introduction by Robert Jones
Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.
Robert Jones brilliantly covers why brands are so powerful, and why branding is so interesting, in this gem of a bookBuy, read, and be enlightened! A must have introduction, - as well as food for thought for the advanced reader. * Tilde Heding, author, brandscaper, lecturer Copenhagen Business School *
Thoroughly researched ideas, practical wisdom, a wealth of example and solid advice â a true master of branding. * Mary Jo Hatch, author of Organization: A Very Short Introduction and co-author of Taking Brand Initiative *
The clearest and truest explanation of branding youâre likely to encounter anywhere. * Marty Neumeier, author of The Brand Gap *
An excellent introduction loaded with insights, very well conceived and superbly written by a much respected expert. * Professor Leslie de Chernatony, Aston Business School *
Thoroughly researched ideas, practical wisdom, a wealth of example and solid advice â a true master of branding. * Mary Jo Hatch, author of Organization: A Very Short Introduction and co-author of Taking Brand Initiative *
The clearest and truest explanation of branding youâre likely to encounter anywhere. * Marty Neumeier, author of The Brand Gap *
An excellent introduction loaded with insights, very well conceived and superbly written by a much respected expert. * Professor Leslie de Chernatony, Aston Business School *
Robert Jones is a strategist at Wolff Olins, one of the world's leading branding consultancies, and visiting professor at the University of East Anglia, where he teaches a unique postgraduate course on brand leadership. At Wolff Olins, he has helped build brands like Barclays, National Trust, Oxfam, Tesco, and Virgin. Robert also created a free online course, The Secret Power of Brands, for FutureLearn and is on the editorial board of the Journal of Brand Management.
| SKU | Unavailable |
| ISBN 13 | 9780198749912 |
| ISBN 10 | 0198749910 |
| Title | Branding: A Very Short Introduction |
| Author | Robert Jones |
| Series | Very Short Introductions |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Oxford University Press |
| Year published | 2017-06-22 |
| Number of pages | 160 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |