Branding Bud by David Paleschuck
Never before has a book been compiled on cannabis brands and the consumers they appeal to. Once an underground commodity, with legalization in more and more states and countries, cannabis is now marketed under a variety of national brands, each with its own unique approach to targeting consumers. The global legal cannabis market was valued at US$17.7 billion in 2019 and is expected to reach US$73.6 billion in 2027. Celebrities, athletes, politicians, and large corporations alike are investing and competing in this fast-paced industry. But what makes a cannabis brand successful? What techniques do companies use to brand and market their products? What segments have been established? In Branding Bud: The Commercialization of Cannabis, David Paleschuck answers these questions, digging deep into this evolving industry to uncover what both small companies and large corporations are doing to introduce their products to the hearts and minds of cannabis consumers. The results of his exploration may surprise you. Branding Bud showcases the exciting range of products that cannabis consumers will be able to buy in a local dispensary once legalization comes to their state. The book offers a comprehensive overview and contextualization of this new segment, examining the multitude of emerging brands, their creative assets, and the strategies behind them, and the political, legal, and cultural aspects of cannabis that inform the brand landscape of today. This book is a must-read for entrepreneurs, investors, marketers, designers, and anyone interested in the rapidly growing cannabis industry.With over twenty years of product development, brand-building, and consumer marketing experience serving American Express, MasterCard, PepsiCo, and Microsoft--and over ten years in the legal cannabis space at Dope Magazine and as a consultant to the industry's top national manufacturers--David Paleschuck has played a part in developing many of today's best-known cannabis brands. As Founder of PALESCHUCK, LLC, David consults within the legal cannabis industry on product development, branding and brand licensing, positioning, packaging, and promotions. His writings on cannabis branding and marketing have been featured in Dope Magazine, High Times, PROHBTD, Cannabis Dispensary Magazine, The Cannabis Industry Journal, and New Cannabis Ventures, among others. His work has been noted and quoted in Forbes and Kiplinger's, by The Brookings Institution, and he has been interviewed by Wharton School of Business Entrepreneur Radio and Cannabis Radio, among others. David Paleschuck lives in Seattle, Washington.
| SKU | Unavailable |
| ISBN 13 | 9781936807512 |
| ISBN 10 | 1936807513 |
| Title | Branding Bud |
| Author | David Paleschuck |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Quick American Archives |
| Year published | 2021-04-20 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |