Branding For Dummies by Bill Chiaravalle
Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style.
..even seasoned branding pros would find this volume useful. (BrandChannel.com, February 16th 2009)
Bill Chiaravalle and Barbara Findlay Schenck each have more than 20 years of experience helping well-known organizations shape their branding and marketing plans.
| SKU | Unavailable |
| ISBN 13 | 9780471771593 |
| ISBN 10 | 0471771597 |
| Title | Branding For Dummies |
| Author | Bill Chiaravalle |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2006-12-01 |
| Number of pages | 384 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |