Branding the Nation by Melissa Aronczyk
What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.
..her [Aronczyk's] book offers a different perspective to much of the literature on this subject, and focuses on the impact of branding on national identity and nationalism. * Rula Al-Abdulrazak is senior lecturer in branding and global marketing, University of East London, The Times Higher Education *
...this book is an outstanding, highly relevant book about an increasingly influential phenomenon that has spread across the world. It contributes to fill an important gap in the literature and will definitely be of interest for both students and scholars from areas such as media and communications, international relations and governance. * César Jiménez-Martínez, London School of Economics and Political Science Blog *
...this book is an outstanding, highly relevant book about an increasingly influential phenomenon that has spread across the world. It contributes to fill an important gap in the literature and will definitely be of interest for both students and scholars from areas such as media and communications, international relations and governance. * César Jiménez-Martínez, London School of Economics and Political Science Blog *
Melissa Aronczyk is Assistant Professor of Journalism and Media Studies at Rutgers University
| SKU | Unavailable |
| ISBN 13 | 9780199752171 |
| ISBN 10 | 0199752176 |
| Title | Branding the Nation |
| Author | Melissa Aronczyk |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Oxford University Press Inc |
| Year published | 2013-10-03 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |