Brands and BullS**t by Bernhard Schroeder

Brands and BullS**t by Bernhard Schroeder

Brands and Bulls**t. Excel at the Former and Avoid the LatterA Branding Primer for Millennial Marketers in a Digital Age By Bernhard Schroeder (Author)Brands and Bulls**t is the first branding book written exclusively for Millennial marketers and entrepreneurs to provide insights and tools on how to purposely create a digital brand. The kind of brand that ultimately creates such a powerful feeling in a customer's mind and gut that they feel there is no substitute for your product or service. Brands and Bulls**t. Excel at the Former and Avoid the Latter strips away the mystery of branding and gives you a branding primer necessary for every digital marketer or entrepreneur. This new branding book offers you the insight and tools to learn how to excel at branding. It is filled with over twenty years of expertise working with some of the best brands and branding experts in the world. Add wisdom, knowledge and value to your marketing or startup career. In an enlightening two-hour read you'll learn: -Understand what branding in a digital world really means-Learn how to create a powerful brand that creates a customer feeling-How to quickly create a brand plan with the BrandPlanr(R)-Create specific brand strategies that really work in the marketplace-Review ten possible brand strategies and understand their potential-Understand how positioning and category ladders work and why-To utilize tools like brand decision trees to simplify complex brand choices-Create a branding strategy for a client or company that targets a blue oceanA powerful new marketing book on branding written for today's digital marketers and entrepreneurs. It's about time. Digital marketers have all the online tools ever imagined to create marketing campaigns for their brands. But they lack the branding knowledge to excel as brand experts. Brands and Bulls**t. Excel at the Former and Avoid the Latter was written specifically for digital marketers to give you the branding tools and insights you deserve. Insights learned from working with the best brand experts in the world. Now they are being shared with you.

SKU	Unavailable
ISBN 13	9781976364440
ISBN 10	1976364442
Title	Brands and BullS**t
Author	Bernhard Schroeder
Condition	Unavailable
Binding Type	Paperback
Publisher	Createspace Independent Publishing Platform
Year published	2017-10-14
Number of pages	188
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.