Brands and the Brain by Arvind Sahay
It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.| SKU | Unavailable |
| ISBN 13 | 9780143452614 |
| ISBN 10 | 0143452614 |
| Title | Brands and the Brain |
| Author | Arvind Sahay |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Penguin Random House India |
| Year published | 2022-03-30 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |