Brands of Faith by Mara Einstein
Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.'This illuminating, thoughtful, and important analysis of faith branding explains a great deal about the current crossover of entertainment and religion in the US..Highly recommended.' – R. Ray, Mississippi State University, CHOICE
'Brands of Faith offers a valuable reassment of religion in a globalized post-industrial economy. Einstein introduces the histories of television and marketing as much-needed conversation partners for anyone interested in religion in America today. Her expertise in media and marketing is essential for such an exploration and both Communcations and Religious Studies scholars with benefit from her emphatic bridging of these worlds.' – The Communication Review
'Brands of Faith is a welcome addition to the larger body of work on religion and consumer culture. Because of Einstein's business acumen, she offers a perspective unavailable to most religion scholars. ... [A] lively read that will enlighten those looking for an interpretive lens through which to view the spectactular success of contemporary religious commodities.' – Aaron K. Ketchell, University of Kansas, USA
"This illuminating, thoughtful, and important analysis of faith branding explains a great deal about the current crossover of entertainment and religion in the US...Highly recommended." --R. Ray, Mississippi State University, CHOICE
| SKU | Unavailable |
| ISBN 13 | 9780415409766 |
| ISBN 10 | 0415409764 |
| Title | Brands of Faith |
| Author | Mara Einstein |
| Series | Media Religion And Culture |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Routledge |
| Year published | 2007-09-17 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |