Brandwashed by Martin Lindstrom
From the bestselling author of Buyology comes a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals how advertisers and corporations: - Intentionally target children at an alarmingly young age- Stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
- Are secretly mining our digital footprints to uncover some of the most intimate details of our private lives
- Purposely adjust their formulas in order to make their products chemically addictive
- And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions--the Hidden Persuaders of the 21st century--and shows why they are more insidious and pervasive than ever.
Lindstrom, Martin: - Martin Lindstrom is an advisor to a who's-who of companies including the Walt Disney Company, PepsiCo, Nestle, LEGO, and Red Bull. He is the author of the international bestseller, Buyology, as well as six other groundbreaking titles. His book BRANDsense was acclaimed by the Wall Street Journal as ...one of the five best marketing books ever published. Lindstrom has been featured by almost all the major US TV networks and publications, is a frequent contributor to NBC's Today show as well as Fast Company, and was recognized by Time Magazine as one of the top 100 Most Influential People in the World. In 2015, an independent study conducted among 30,000 marketers named Lindstrom the world's #1 brand-building expert; and Thinkers 50 recently named him one of the world's top 20 business thinkers.
| SKU | Unavailable |
| ISBN 13 | 9780385531733 |
| ISBN 10 | 0385531737 |
| Title | Brandwashed |
| Author | Martin Lindstrom |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Random House USA Inc |
| Year published | 2011-09-20 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |